Industries

Reporting that speaks your client's industry

A clinic counts booked appointments. A developer counts qualified viewings. An online store counts orders the store actually took. Here is what goes on page one for each of the sectors agencies report on most — and the sources and template behind it.

E-commerce Real estate Healthcare Hospitality Automotive Education B2B services Local services

01 / 08

E-commerce and retail

Online stores where every dirham of spend can be traced to an order — if the report uses the store as the source of truth.

The reporting problem

Meta, Google and TikTok each claim the same sale. Add the three up and the ad platforms report more revenue than the store took. Clients notice, and the monthly call turns into a debate about whose number is right.

What the report shows

Blended ROAS against Shopify or WooCommerce revenue, not pixel estimates
New versus returning customers, so acquisition and retention are judged separately
Top products and collections beside the campaigns that sold them
Klaviyo flow revenue split from campaign sends

Sources to connect

Shopify WooCommerce Meta Ads Google Ads TikTok Ads Klaviyo GA4

Start from: E-commerce performance, monthly

E-commerce · monthly reportSample data

Store revenue

AED 812,470

Blended ROAS

4.41x

New customer share

38%

AOV

AED 351

Last 8 periods

Alert · Tracking breakage

No purchase events from Shopify in 18 hours — pixel likely broken.

02 / 08

Real estate and property

Developers, brokerages and off-plan launches where the sale happens months after the click, usually on the phone.

The reporting problem

Lead volume is easy to inflate and the client only cares about qualified enquiries and viewings. The deal itself sits in a CRM the ad platforms never see, so a lead-count report undersells the work and overstates cheap channels.

What the report shows

Cost per lead and cost per qualified lead side by side, by project or launch
Calls by tracking number next to form fills, so phone-heavy campaigns get credit
Viewings and reservations brought in from your CRM by Google Sheets or CSV
Snapchat and Meta reach for launch-phase awareness in GCC markets

Sources to connect

Meta Ads Google Ads Snapchat Ads CallRail GA4 Google Sheets

Start from: Lead generation, weekly

Real estate · monthly reportSample data

Leads

1,146

Cost per qualified lead

AED 312

Qualified calls

286

Viewings booked

Last 8 periods

Alert · Lead quality drop

Meta lead forms up 40% but qualified rate fell from 34% to 19% week on week.

03 / 08

Healthcare and clinics

Dental, aesthetic, dermatology and multi-branch clinics that grow on booked appointments, not clicks.

The reporting problem

Appointments arrive by phone, WhatsApp and booking form, often split across branches. Clients want to know which campaign filled the diary — while patient details must stay out of the marketing report entirely.

What the report shows

Booked calls and form enquiries per branch and per treatment line
Local search visibility for the treatments each clinic sells
Cost per booked appointment with offline bookings added by Sheets
Aggregate figures only — no patient-level data is ever needed or stored

Sources to connect

Google Ads Meta Ads CallRail Search Console GA4 Google Sheets

Start from: Local SEO and calls

Healthcare · monthly reportSample data

Booked calls

418

Cost per booking

AED 96

Organic clicks

9,820

Avg. position

6.8

Last 8 periods

Alert · Call volume drop

Calls from Google Ads down 58% vs the 14-day average at the main branch.

04 / 08

Hospitality and restaurants

Hotels, restaurant groups and venues where demand is seasonal and the booking engine is someone else's system.

The reporting problem

Bookings close on a third-party engine, covers are counted at the door and social reach is half the brief. Without the offline numbers the report shows impressions, and impressions don't renew a retainer.

What the report shows

Reach, engagement and follower growth across Meta, TikTok and Snapchat
Booking-engine revenue and covers brought in from Sheets or a monthly CSV
Season-on-season comparisons, so a quiet August reads against last August
Campaign recaps for openings, menus and events, start to finish

Sources to connect

Meta Ads TikTok Ads Snapchat Ads Google Ads GA4 Google Sheets CSV import

Start from: Campaign recap

Hospitality · monthly reportSample data

Reach

1,284,900

Engagement rate

5.8%

Direct bookings

1,962

Booking revenue

AED 486,200

Last 8 periods

Alert · Spend spike

TikTok spent AED 6,200 in 5 hours, 3.4x the daily pace on the opening campaign.

05 / 08

Automotive

Dealer groups, after-sales service centres and car-care brands selling high-value visits with long research cycles.

The reporting problem

A buyer researches for weeks, then calls the showroom or books a service slot. Reports that stop at the click miss the test drive, and every brand and branch wants its own view without anyone rebuilding the deck.

What the report shows

Test-drive and service-booking enquiries by model, brand and branch
Calls by source with first-time versus returning callers
One template applied to every branch, each with its own report and recipients
Search visibility for model and service terms over time

Sources to connect

Google Ads Meta Ads Snapchat Ads CallRail GA4 Search Console

Start from: Lead generation, weekly

Automotive · monthly reportSample data

Test-drive requests

624

Service bookings

1,380

Cost per enquiry

AED 142

Qualified calls

512

Last 8 periods

Alert · Conversion drop

Google Ads test-drive conversions down 61% against the trailing 14 days.

06 / 08

Education and training

Schools, universities, training institutes and course providers recruiting against fixed intake dates.

The reporting problem

Enrolment happens in waves, and the useful question is always the same: are we on pace for this intake? Month-only reporting hides that until it's too late to move budget.

What the report shows

Enquiries and applications paced against an intake target
Open-day and webinar registrations by channel
Organic visibility for course and programme pages
Email nurture performance for applicants who haven't finished

Sources to connect

Google Ads Meta Ads TikTok Ads GA4 Search Console Mailchimp

Start from: Lead generation, weekly

Education · monthly reportSample data

Enquiries

2,410

Applications

486

Cost per application

AED 215

Intake pacing

92%

Last 8 periods

Alert · Behind intake pace

Applications at 74% of the September intake target with three weeks to go.

07 / 08

B2B and professional services

Consultancies, software vendors, law and finance firms where a handful of deals make the year.

The reporting problem

Volumes are small and cycles are long, so a monthly report full of clicks looks like nothing happened. The client wants to see pipeline — which lives in their CRM, not in the ad account.

What the report shows

Marketing-qualified leads and cost per MQL by channel
Pipeline and closed revenue brought in by Sheets or CSV until CRM sync ships
Content and landing-page performance from Search Console and GA4
Quarterly views alongside monthly, because the cycle is longer than a month

Sources to connect

Google Ads Search Console GA4 Mailchimp Google Sheets CSV import

Start from: Content performance

B2B services · monthly reportSample data

MQLs

148

Cost per MQL

AED 410

Pipeline added

AED 2.4M

Organic clicks

17,340

Last 8 periods

Alert · Form tracking gap

Demo-request conversions recorded in GA4 but not in Google Ads for 3 days.

08 / 08

Home and local services

Cleaning, maintenance, pest control, movers and other businesses that book jobs by phone in a defined area.

The reporting problem

The phone is the conversion. A report built on form fills undercounts most of the work, and owners want a one-page answer: how many jobs did marketing bring in, and what did each cost?

What the report shows

Calls and first-time callers by source, with call outcomes tagged in CallRail
Cost per call and cost per booked job
Local search clicks and position for service terms
A one-page monthly update the owner reads in two minutes

Sources to connect

Google Ads Meta Ads CallRail Search Console GA4

Start from: Local SEO and calls

Local services · monthly reportSample data

Calls

213

First-time callers

148

Cost per call

AED 28.20

Avg. position

7.9

Last 8 periods

Alert · Spend without calls

AED 1,400 spent since yesterday with zero tracked calls — check the call extension.

Don't see your client's industry?

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