Fennec Home
1 – 31 August 2026
Prepared by Rania Haddad, Account Director
Summary
August was the strongest revenue month of the year so far, with a 22% lift on July on a 9% higher budget.
Google Ads carried the efficiency, while Meta absorbed the extra spend behind the mid-month bedding launch.
TikTok stays a small test line; we recommend holding it at the current level for one more month before deciding.
Spend
AED 184,320
+9.1% vs July
Revenue
AED 812,470
+22.4% vs July
ROAS
4.41x
+12.2% vs July
Conversions
2,318
+17.6% vs July
Cost per conversion
AED 79.52
-7.2% vs July
Goal pacing
Channel breakdown
| Channel | Spend (AED) | Revenue (AED) | Conversions | ROAS |
|---|---|---|---|---|
| Google Ads | 78,400 | 402,180 | 1,104 | 5.13x |
| Meta Ads | 82,150 | 318,640 | 902 | 3.88x |
| TikTok Ads | 23,770 | 61,230 | 176 | 2.58x |
| Organic | 0 | 30,420 | 136 | — |
Spend and revenue, last 12 weeks
Channel contribution
Top campaigns
| Campaign | Channel | Spend | Conv. | CPA | ROAS |
|---|---|---|---|---|---|
| Search — brand | Google Ads | 12,400 | 388 | 31.96 | 9.12x |
| PMax — bedding | Google Ads | 31,200 | 402 | 77.61 | 4.88x |
| Advantage+ — August launch | Meta Ads | 38,600 | 441 | 87.53 | 4.02x |
| Retargeting — 30 day | Meta Ads | 14,900 | 268 | 55.60 | 6.31x |
| Spark ads — creator set 2 | TikTok Ads | 13,400 | 98 | 136.73 | 2.71x |
Commentary
September focuses on bringing cost per acquisition back under target while holding the revenue gain: tightening the launch audiences, shifting budget toward brand and retargeting, and rebuilding the two lowest-performing TikTok creatives.
Rania Haddad · Northlight · 2 Sep
Cost per acquisition is above target because we widened audiences for the launch. We expect it back under AED 72 by mid-September.
Omar Sabbagh · Fennec Home · 3 Sep
Understood. Can we see the bedding range split out separately next month?
Rania Haddad · Northlight · 3 Sep
Added to the layout — it will appear as its own block from the September report.